The Evolution of a Downtown Staple: Why The Wilds Tavern Matters
There’s something inherently fascinating about the transformation of a beloved local spot. When Switchback Taco, a Durango favorite for Mexican street food, closed its doors, it wasn’t just a loss—it was a moment of transition. Now, with the opening of The Wilds Tavern in its place, we’re witnessing more than just a restaurant change; we’re seeing a shift in the cultural and culinary landscape of downtown Durango.
Personally, I think this move speaks volumes about the adaptability of small business owners. Lindsay and Dan Gearig, the duo behind Switchback and now The Wilds, aren’t just restaurateurs—they’re visionaries. In a town where dining options can feel cyclical, their decision to pivot from casual tacos to a swankier tavern concept is bold. It’s a gamble, but one that could redefine how locals and tourists alike experience Main Avenue.
From Tacos to Tavern: A Bold Culinary Pivot
What makes this particularly fascinating is the contrast between the two concepts. Switchback was all about accessibility—three tacos for $12, a cup of elote for $5.25. It was the kind of place you’d pop into for a quick bite without breaking the bank. The Wilds, on the other hand, is positioning itself as a destination. With entrees ranging from $18 to $24 and a wine list that tops out at $90 for a bottle of Faust Cabernet, it’s clear the Gearigs are aiming for a different crowd.
In my opinion, this shift isn’t just about price points—it’s about experience. The Wilds is betting on the idea that Durango is ready for something more refined, more curated. But here’s the thing: Durango is a town that prides itself on its laid-back vibe. Will locals embrace a fancier dining option, or will they miss the casual charm of Switchback? It’s a question that goes beyond food—it’s about identity.
The Menu: A Study in Contrasts
One thing that immediately stands out is The Wilds’ menu. Classic dishes like steak frites and fish and chips are a far cry from the street tacos of Switchback. But what’s really interesting is the introduction of “Little Wilds”—smaller portions at reduced prices. This feels like a nod to the accessibility Switchback was known for, a way to keep the door open for those who might balk at the higher price tags.
From my perspective, this is a smart move. It’s a way to appeal to a broader audience without compromising the upscale vibe. But it also raises a deeper question: Can a restaurant truly cater to everyone, or is it better to pick a lane and stick to it? The Wilds seems to be trying to do both, and I’m curious to see how that plays out.
The Space: Sleek, But Is It Soulful?
The transformation of the space itself is worth noting. The Gearigs managed to overhaul the interior in just four weeks, creating a sleeker, more polished environment. But here’s where I have to pause: does the new design retain the soul of the place? Switchback had a certain energy—a vibrancy that came from its casual, unpretentious atmosphere. The Wilds, with its swankier aesthetic, feels more deliberate, more calculated.
What many people don’t realize is that a restaurant’s atmosphere is just as important as its food. It’s the intangible element that keeps people coming back. The Wilds has the potential to be a stunning addition to Durango’s dining scene, but it needs to strike the right balance between elegance and warmth. Otherwise, it risks feeling too cold, too distant.
The Broader Implications: What This Means for Durango
If you take a step back and think about it, The Wilds Tavern is more than just a new restaurant—it’s a statement. It’s a bet on Durango’s future, a belief that the town is ready to evolve. But it’s also a reflection of broader trends in the restaurant industry. Across the country, we’re seeing a shift toward experiential dining, where the focus is as much on the ambiance as it is on the food.
What this really suggests is that Durango is at a crossroads. Will it embrace this new direction, or will it cling to the familiar? The Wilds is a test case, a litmus test for where the town sees itself in the next decade. And that, to me, is what makes this story so compelling.
Final Thoughts: A Risky Move, But a Necessary One
In the end, The Wilds Tavern is a risky move—but it’s also a necessary one. The Gearigs could have played it safe, sticking to what worked with Switchback. Instead, they chose to push boundaries, to challenge expectations. Whether it succeeds or fails, it’s a bold experiment that deserves attention.
Personally, I’m rooting for them. Durango needs more places like The Wilds—spaces that dare to be different, that challenge us to see our town in a new light. Will it work? Only time will tell. But one thing’s for sure: The Wilds Tavern has already sparked a conversation, and that’s worth something in itself.
